Jack White Bought Elvis Presley’s First Recording, Plans to Reissue for Record Store Day

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By Marissa G. Muller

Jack White is one of rock’s quirkiest figures but he took that unofficial title to a new level last month.

In early January, when the only copy of Elvis Presley‘s first ever recording, “My Happiness,” sold for $300,000 at a Graceland auction, no one knew who the buyer was. As it turns out, the figure behind the extravagant purchase was Third Man Records head Jack White—and he has big plans for it, according to his new cover story for Billboard.

Related: Jack White Joins the Detroit Tigers for a Day at Spring Training

This Record Store Day, White will reissue the recording done by a then-18-year-old Elvis in 1953. Though the details haven’t been announced, it will likely arrive in a sleek package since his label has a history of coming up with innovative ways to package vinyl. Recall the Lazaretto hologram LP.

Third Man…

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